The Brief: To create a series of fun veggie puns using a quirky, playful style to sell on greeting cards and calendars for the stationary market and the Paper Heart Dispatch product line. The previous series of fruit puns was popular, so merited a veggie pun series to complement it.
Role: Graphic designer and illustrator responsible for concept, design, and implementation of all lettering and illustration.
Tools Used: Paper, pencil and ink, colored pencils, scanner, Adobe Creative Suite.
I’m a huge fan of puns and had already done a series of fruit puns that I loved and proved successful in the stationary market, so decided to do a complementary series of veggie puns with a unique combination of hand-drawn lettering and cute veggie characters in the same style as the fruit pun series. All of the drawings are hand-drawn illustrations on paper, inked and colored with colored pencils by hand. And since everyone loves puns, these found a market and ended up on greeting cards, prints, and 2019 and 2020 calendars for the Paper Heart Dispatch online stationary shop and sold around town in a few physical shops. All in all, the series has yielded 24 fruit puns and 24 veggie puns (2 years worth of calendars for each). Puns rule!