Beety Crisps Packaging Illustration

A cute illustration with bright and colorful shelf appeal for Beety beetroot crisps, with an illustration of smiling food and potatoes urging the eating of beetroot.

The Brief: To create an illustration for a beetroot crisps brand package

Role: Illustrator responsible for concept, design, and implementation of all lettering and illustration, including color palette. Branding and logo provided.

Tools Used: Procreate app, iPad Pro, Photoshop, Illustrator, Apple pencil.

What better way to promote beetroot crisps than cute potatoes urging the eating of beets over potatoes! I wanted to use smiling beet imagery, and that led directly to some puns and humor being included as well. The final vibrant packaging design has great color contrast and allows the logo and tagline to stand out. A fun packaging exploration using illustration and humor to entice buyers, and children, to try beetroot crisps.

Three sketches for possible packaging illustrations for beetroot crisps packaging pouches.

The final beetroot crisps packaging illustration, ready to go onto the chips packaging foil pouch.