About Me

I create playful illustrations and hand-lettering for small food and lifestyle brands across packaging, branding, and advertising using bespoke letterforms, stylized characters, and vibrant color palettes.

My hand-illustrated lettering paired with imperfect shapes and quirky mascots gives an authentic, approachable, and fun vibe to capture your audience and make your brand stand out. I’ve spent over 25 years working in illustration, graphic design, and publishing, helping people to visually express their ideas and I bring a balance of creativity and organization to every project. I’m an American expat currently based in London, shaped by time living in and exploring Seattle, Chicago, and Amsterdam, and I enjoy travel, food and drink, and nature walks. I love working with small teams and independent brands, and bringing brands and ideas to life.

Hire me for bespoke hand-drawn lettering and fun illustrations for logo designs, advertising campaigns, event branding, and packaging.

Selected clients include: LA Times, Borough of Wandsworth, Block Club Chicago, Quarto Publishing, TUI Live Happy Magazine, Nunches Lunch Kits, Vicksburg Farmers’ Market, Smokin’ Bean Coffee, Barker & Barker, Edible Reno, Kostuch Media, Kentish Town Vegbox, First Story, Ministry of Stories, Wild Alaskan Seafood, Plume Desserts, Premier Foods, Workman Publishing, CompassBox Whisky.

In addition to my work with small brands, I also work freelance with design agencies doing lettering and illustration to help bring their campaigns to life, and love doing editorial illustrations for publications as well as illustration for books and more.

Let’s work together! jennifer@jenniferhines.design

Press & Books:

• “The Elements of Illustration”, UPPERCASE Magazine Issue 68, pg. 86-87, January/February/March 2026.

• “Illustrator Jennifer Hines' pop-up book is an ode to sandwiches and cross-cultural exploration,” by Tom May, Creative Boom, 5 May 2025.

• “All About You” feature, UPPERCASE Magazine e-blast, 15 March 2025.

• “Art in the Kitchen”, UPPERCASE Magazine Issue 62, pg. 61, July/August/September 2024.

• “Best Packaging Designs for 2024”, DesignRush, May 2024.

• “100+ Resources for Handletterers and Calligraphers”, Paperlike blog, August 2023.

• The Unofficial Big Lebowski Cocktail Book: Over 50 Mixed Drink Recipes Inspired by the Cult Classic, André Darlington, Quarto Books, 7 March, 2023.

• Typism Book 9, collected lettering inspiration, published by Finesse Press, 2023

• We’re All Just Birds, by Rasam Moghimi with illustrations by Sien Verschueren, and lettering by Jennifer Hines, 2023.

• “The juicy facts about Chicago’s Italian beef,” by Lucas Kwan Peterson, LA Times Weekend Edition printed copy, October 9 2022.

• “This Chicagoan explains why true Italian beef is so hard for other cities to get right,” by Lucas Kwan Peterson, LA Times, 23 September 2022.

• They Draw and Travel: 100 Illustrated Maps from Outer Space, book of collected illustrated maps, by Nate Padavik and Salli S. Swindell, 2020.

• 1000 Artist’s Books, Rockport Publishers/Quarry Books, 2012

• 500 Handmade Books, Lark Publishing, Asheville NC, Spring 2008

Awards

• Hiiibrand Illustration Award Shortlist for 2024 for the interactive pop-up book Sandwiches: The Inside Story, https://hiiibrand.com/winners/fff6ae4aa78f402a96482db46e0719b9

Recent Art Shows and Compilations

• UPCOMING: Plant Squad solo art exhibition, Riso Pop in the Gallery, Amsterdam The Netherlands, March 2026.

• “Fight for Kindness” poster group exhibition by TypeCampus, part of Bangkok Design Week Made in Typeland Program at The Corner House Bangkok (Chai Phatthanasilp) venue, January-February, 2026

• De Grote Nederlandse Kunstkalendar 2026, 30 October in an art compilation calendar

• Folded Realities, The Mill Gallery, Leeds, United Kingdom, November-December 2025

• Paper, nook gallery, Kings Heath, United Kingdom, June 2025

• INDEX group show, The Grange, The Street, Great Cressingham, United Kingdom, June 2024

• A Window Into Spring, Risopop, Amsterdam, The Netherlands, May 2024

• ICON Illustration group show, Kansas City, MO, July 2022

• Paperbound, Zine Fair and Market, Treehouse at NDSM, Noord, Amsterdam, October 2022

Interviews and Profiles

• Creative Howl, illustration directory

• Typism 100 Directory of Lettering Artists

• Canvas Rebel interviews: Meet Jennifer Hines (2 January 2025), and Conversations with Jennifer Hines (9 January 2025).

• Bold Journey interview: Meet Jennifer Hines (9 July 2024)

• Podcasts: Hear me speak about my illustration on the Creating Waves podcast (2021) and Freelance Feels (2020) podcast.

Let’s Connect!

Need some custom illustrations? Explore my process and get a custom quote for your illustration needs on my Process page.

My work is also available for licensing. If you’re interested in licensing any of my artwork for stationery, social media posts, marketing campaigns, or more, learn more on my Licensing page.

Or if you just want to say hi, click here to shoot me a note!