My Process
Let’s Create Some Illustrations Together!
I create playful illustrations and hand-lettering for small food and lifestyle brands across packaging, branding, and advertising, including custom artwork for marketing campaigns, label illustrations, hand-drawn logo designs, event branding and poster design, and website illustrations.
I love working with people to make their dreams a reality for their business. Wondering about licensing, turnaround time, or how I work with small businesses and individuals? See my FAQs below.
I also license my existing artwork for you to use on your product, campaign, or socials. Please inquire on my licensing page if you’d like to use an artwork of mine for your brand or product.
Step-by-Step Process
I aim to make working together a fun experience:
Once we agree on pricing and specifics of what you need, I’ll give you a contract outlining what we’re doing with a proposed timeline so you’re not wondering when you’ll get something or when you need to get back to me.
Next we’ll talk about what you’d like the illustration to look like and so I can make sketches that suit the style, feeling, and end use you’re looking for and make sure it’s on-brand. This may include a mood board or some reference images from the web or my portfolio, or even a rough sketch.
Then, you’ll receive sketches of the discussed design so you can provide feedback early on—this way you know what direction the final illustration is headed.
After you approve the sketch or give any changes for me to make, I’ll create a colored version of the illustration for you to give feedback on that will look pretty close to the final version.
Once you approve the colored version, I’ll create the final illustration. By the time you receive the final artwork in the file types you need, there should be no surprises!
I also believe that work is only part of the day, so I aim to respect your time and boundaries off-hours and expect the same from everyone I work with—we all have busy and messy lives we need to live outside of work too.
Frequently Asked Questions
Q: How Do I Hire You?
Yay, I’m excited to work together! First reach out using my form below or via email with the specifics—the more info you give me, the better! I’ll probably ask a bunch of questions to figure out what you need, or even schedule a call, and then can give you a quote. Once you approve the quote, I’ll send a contract and invoice for the deposit, and after those are returned we can get started!
Q. What does it cost?
Pricing can vary based on your specific needs and project, but prices generally start around £225/$300 for a simple small illustration and go up from there, depending on the size of the work, complexity and detail you’d like to see in the final illustration, and what you’d like to use the artwork for. Logos and branding packages generally start at £900/$1200 and give exclusive rights for all uses.
Q. How long does it take?
Most single illustration projects can be completed from a few days to up to a week or two after receiving a 50% deposit and signed contract to start. More complex or multiple illustrations or branding suites may take longer. Faster timelines can be accommodated based on schedule availability for an additional rush fee. I aim to give a rough timeline for the project when we begin, but this can change if needed, and is also dependent on getting feedbacks and approvals from you to move forward.
Q. What is licensing, and what can I use my illustration for?
When you commission an illustration, you purchase the rights to use it, not the art and copyright itself (you can find out more about illustration licensing here). Outside of logo projects, which give exclusive rights for broad uses, all my project pricing will include a basic non-exclusive license with rights to use the illustration for a designated time and use, such as for social media for 1 post, or a website for 1 year, for examples, and I retain copyright. If you’d like to use the image in more places or for a longer time period, if you’d like to make merch to sell, or if you need exclusive use or buy-out rights, those rights can be added on for an additional fee at the time of creation, or after project completion. The key is you only pay for the rights you need, so it saves you money in the end. Nice!
Let me Cook You Up a Quote for a Custom Illustration!
Please fill out my form below, or email me at jennifer@jenniferhines.design with answers to the below questions to get a custom quote for your illustration or lettering piece. Pricing is based on exactly what you need and can vary, so the more detail you give me about your project, the better.