A collaboration with another freelance professional, this food infographic series combined hand-lettering skills of Jennifer Hines with beautiful food photography of Liesel Bockl.
The Brief: To create hand-drawn lettering on food photography to communicate food trends in infographic form.
Role: Collaboration with Liesel Bockl, food photographer, I helped to select food trends, write copy, illustrated all the lettering, and designed and created the full infographic one-pager.
Tools Used: Procreate app, iPad Pro, Apple pencil.
Creating hand-drawn lettering on top of photography is one of my favorite ways to showcase my skills, so when this collaborative infographic project emerged with food photography Liesel Bockl, I was very excited to participate. She and I developed food trends for the 2021-2022 year post-Covid, and selected photos and topics to convey the messages for food businesses to use for their project research. I was responsible for all the hand-lettering on Liesel’s photos, and in the end combined them all into a one-pager infographic for people to download. You can download the full infographic here.
About the Project:
This series contains some food trends according to the top trend agencies that help to provide a snapshot of our evolving eating habits post Covid-19. Although challenging, with this shift comes opportunity. We are seeing many food brands and organizations responding to our new priorities with exciting services, innovative products and new digital solutions.
Photography: @lieselbockl, Liesel Böckl www.lieselbockl.co.uk
Illustration: @abctypography, Jennifer Hines, www.jenniferhines.design
Main Trends Source: @foodwatching, The Food People https://thefoodpeople.co.uk/
The full infographic featuring all of the 2021-2022 food trends. Download the PDF of the infographic by clicking on the image.
These images can also be licensed for your greeting card, product, or social media feed. Please reach out to me via my licensing page to inquire about purchase rights.