Image of a cute cauliflower character waving and holding a banner with the food pun Caul it Tasty for Kentish Town Veg Box by Jennifer Hines — A cute little cauliflower, complete with hand-lettering and a veggie pun, to help promote Kentish Town Vegbox on social media.

The Brief: To create a series of fun veggie and fruit illustrations for the Kentish Town Vegbox social media account to help promote their farm-fresh produce and increase membership

Role: illustrator and lettering artist responsible for concept, design, and implementation of all lettering and illustration.

Tools Used: Procreate app, iPad Pro, Apple pencil.

Kentish Town Vegbox is a local community run cooperative that brings farm-fresh fruits and vegetables to local Londoners in the Kentish Town area. This group serves both the community and farmers by bringing them together to support local businesses and healthy food. I created this series of social media illustrations for their Instagram account to delight their members and help increase their membership for their weekly veg bags. Some illustrations were for the brand as a whole, while others featured a fruit or veg available that week in the bags to add some fun into their Instagram feed.

Images of cute smiling fruit and vegetables with text with puns — Four of my favorite food pun illustrations for Kentish Town Vegbox social media illustrations, including fruit illustrations, vegetable illustrations, and food puns with hand-lettering.

Cute illustration of a beet holding a bag of veg, with the text Can't Beet Vegbox for Kentish Town Vegbox by Jennifer Hines — A cute beet illustration to advertise Kentish Town Vegbox on social media, this custom Instagram illustration was created with a beet pun and hand-drawn lettering.

Image of a cute apple holding a sign for this week, with an apple pun for Kentish Town Vegbox Instagram by Jennifer Hines — An apple pun and cute apple character illustration for promoting farm-fresh apples for Kentish Town Vegbox social media artworks.

Butternut squash with a #1 glove on and the text We Squash the Competition illustration for Kentish Town Vegbox social media by jennifer Hines — A fun butternut squash illustration with squash pun to promote some tasty veg for Kentish Town Vegbox social media illustrations.

Image of a potato with a smiling face with a peel pulled back holding a sign that says This Week and text of "So A-Peel-ing" for Kentish town Vegbox by Jennifer Hines — A cute little potato with a peel to show that this week the potatoes are so a-peel-ing.

Grid of four images with cute vegetable characters and lettering of veggie puns for social media posts for Kentish Town Vegbox by jennifer Hines — A selection of four more Instagram social media illustrations: spring greens pun, mushroom pun, turnip pun, and spinach leaf pun illustration with lettering.

Grid of four social media images with cute produce characters and veggie puns for Kentish Town Vegbox by Jennifer Hines — A selection of four more Instagram social media illustrations: carrot pun, celery pun, onion pun, and leek pun illustration with lettering.

Image of fruit and vegetables with smiling faces and lettering with food puns — A selection of four more Instagram social media illustrations: strawberry pun, corn pun, pepper pun, and tomato pun illustration with lettering.

Image of a hand scrolling on a phone with Instagram showing a cute cauliflower character with the lettering Caul it Tasty on a green background — Cute cauliflower image on Instagram!

If you’d like a custom illustration similar to this project, please go to my Process page to see about getting a custom quote.

These images can also be licensed for your greeting card, product, or social media feed. Please reach out to me via my licensing page to inquire about purchase rights.