Foodservice Magazine Cover Illustration and Lettering
The cover of the January/February 2023 magazine Foodservice and Hospitality featuring hand-drawn lettering. This editorial illustration shows the cover story “The Trends Issue”, showing individual trends and spot illustrations highlighting the foodservice trends.
The Brief: To create a lettering-focused magazine cover for the Canadian magazine Foodservice and Hospitality for their Trends Issue
Role: illustrator responsible for illustration and lettering, including sketch concepts, illustration implementation, and final cover art. Commissioning and art direction provided by Courtney Jenkins of Kostuch Media.
Tools Used: Procreate app, iPad Pro, Photoshop, Apple pencil, Photoshop.
This magazine cover lettering project was a fun way to flex some lettering styles and fun spot illustrations to highlight Foodservice and Hospitality magazine’s The Trends Issue for their January/February 2023 magazine cover. Art Director Courtney Jenkins reached out to me to create a lettering-focused cover for their issue, combining lettering and illustrations to really highlight the foodservice trends for the coming year. Using the references of my past work that Courtney provided as inspiration, I created a few sketches with different layouts and lettering styles. After the desired sketch was selected, I created various colored versions until we decided on the direction. The final cover was finished up by Courtney’s team to apply the masthead and template. Thank you for this project, I very much enjoyed the playful lettering and illustrations to give this a fun vibe! You can read the digital issue of this magazine here: https://www.foodserviceandhospitality.com/january-2023-digital-issue/
Four sketch ideas for different cover configurations and lettering styles for the Foodservice and Hospitality magazine cover lettering illustration for January/February 2023.
After the final composition was selected and I drew in the lettering and illustrations, we tried out various color options using the agreed upon color palette to see what would fit best. This illustration shows the magazine cover editorial illustration with six different color schemes so the client could select their favorite.
The final magazine cover featuring the hand-lettered editorial illustration with the masthead and text.
You can read the digital issue of this magazine and see the lettering cover on the Foodservice and Hospitality Magazine website at https://www.foodserviceandhospitality.com/january-2023-digital-issue/.
If you’d like a custom illustration similar to this project, please go to my Process page to see about getting a custom quote.