Food Illustrations for Nunches Allergen-Friendly Lunch Kits Packaging
A view of several of the fun and playful food illustrations created for the allergen-free meal kit from Nunches for their lunch packaging box.
The Brief: To create fun and whimsical food illustrations for the ingredients in Nunches’ allergen-free lunch kit for use in their branding, packaging, and socials.
Role: Illustrator responsible for concepts and implementation of illustration.
Tools Used: Procreate app, iPad Pro, Apple pencil.
The startup Nunches reached out to me to create fun and whimsical food illustrations of the ingredients of their new allergen-free lunch kits. The illustrations needed to appeal to kids of all ages, so be fun and playful, while also looking healthy and professional for parents as buyers. They also needed to convey the tasty food accurately while still maintaining the playful vibe of the brand. The kits Nunches provided in the beginning of their launch included gluten- and dairy-free elements, with a turkey sandwich, apple slices, double chocolate chip cookies, and baked potato chips. I initially created seven illustrations for their use on the packaging, branding and for social posts. The client was very excited and happy with the fun illustrations I provided and in the end commissioned more illustrations for use than the original scope of the project entailed, and continues to work with me on more food illustrations as needed.
The final illustration for the baked potato chips bag, featuring a cascade of tasty chips coming out of it and a fun crunch as one snaps broken.
Final illustration of a pile of baked potato chips showing how crispy they are with one broken with movement lines to show the crunch.
Final illustration of apple slices inside the cellophane bag, showing them spilling out of the bag in a playful way.
Illustration of red apple slices, fanned out to show how tasty they are.
Final illustration of the double chocolate chip cookies, showing a nice stack of cookies with one featuring a bite out of it and crumbs to add playfulness.
The final illustration for the turkey slices in the packaging, showing the oven-roasted turkey coming out of the top and featuring the healthy text No Nitrates and No Antibiotics to highlight the features of the turkey product.
The final turkey sandwich illustration, the feature element in the meal kit, showing the tasty soft bun, the creamy mayo, and the folded oven-roasted turkey. Yum!
As the Nunches meal kits brand expanded, more illustrations were added to include all the ingredients in the various lunch kits. Some additional food illustrations that were created include granola bar illustrations, cheese cracker illustrations, vanilla cookie illustrations, apple bites illustration, and granola bites illustration.
The Nunches lunch kit packaging box and website graphic showing the illustrated food ingredients.
One of the final Nunches packages showing the food illustrations of the ingredients on the packaging box.
These images can also be licensed for your greeting card, product, or social media feed. Please reach out to me via my licensing page to inquire about purchase rights.