Holiday Tablescape Illustrations with Lettering for Seafood Company Recipe Book

Series of four illustrations, each with a drawn wooden textured background with illustrations of seafood dishes on plates and platters from the top birdseye view, with lettering indicating the recipe name

Series of three holiday tablescapes featuring seafood dishes and seafood recipes in illustrated form, with hand-drawn lettering of the recipe names and section titles, in addition to a design for a seafood recipe with hand-drawn lettering and recipe ingredient illustrations.

The Brief: To create three illustrated holiday tablescapes featuring the company’s seafood recipes and a recipe design to include in a holiday PDF to customers for a holiday marketing campaign

Role: Main ideas and direction provided by the client; illustrator and lettering artist responsible for design and implementation of all lettering and illustration.

Tools Used: Procreate app, iPad Pro, Apple pencil.

A seafood company that offered seafood products directly to consumers hired me to help make their holiday PDF to their customers a unique illustrated delight. The booklet called for three tablescapes featuring three recipes each, that utilized the company’s seafood products, as well as a design and some illustrated elements for the recipe pages.

To create these, I research holiday festive tablescapes and holiday decoration ideas, created sketches with various ideas, and then illustrated all the final recipes. Each tablescape contains a festive title that I hand-lettered, 3 main recipe dishes shown on plates/platters, and hand-drawn lettering for each of the recipe names. These functioned as section openers leading into the recipe sections. *Note: to protect the company’s intellectual property, this version in my portfolio has been altered to remove client-written text.

Illustrated holiday tablescape featuring seafood and fish recipes and holiday elements

The final holiday tablescape illustration featuring seafood recipes for an intimate dinner for two, including illustrated recipes for grilled salmon, shrimp gumbo, and scallop salad.

Image of a holiday tablescape featuring seafood recipes on a table, including food illustrations for crab risotto, halibut, and brussels sprout salad

Detail of the holiday tablescape featuring the family dinner, with food illustrations for crab risotto, brussels sprouts salad and halibut.

Holiday tablescape image of seafood recipes on a table included illustrated recipes for crab cakes, smoked salmon dip, and shrimp tostadas, plus a cheese platter and dips with the title A Hearty Party

Illustrated holiday tablescape for a party, these recipe illustrations include festive holiday elements and crab cakes, smoked salmon dip and shrimp tostadas as seafood illustrations.

In addition to the illustrated tablescapes, I created a design for the individual recipes that would follow each of the holiday tablescapes for each of the three sections. Each recipe design would feature a photo of the finished dish and a hand-drawn lettered title with some illustrated ingredients on the page as well. The final result of both the illustrated tablescapes and seafood recipes was a fun and festive PDF that was elevated above a traditional photoshoot and brought some fun and holiday-inspired elements into this marketing campaign.

An image of a printed recipe page on a wooden table, the recipe is for Saffron Crab Risotto and has a photo, hand lettering, seafood illustrations, and recipe text in an editorial design

This recipe design for Saffron and Crab Risotto is the model used for the recipes in the recipe PDF and features hand-drawn food lettering for the recipe titles and hand-drawn illustrated ingredients for the recipe.