The Brief: To create a series of food lettering pieces focusing on healthy eating and food advertising campaigns for social media and for food-based lifestyles and products.

Role: Graphic designer and illustrator responsible for concept, design, and implementation of all lettering and illustration.

Tools Used: Procreate app, iPad Pro, Apple pencil.

Why Not Healthy lettering series, several completed images from this ongoing series…

Why Not Healthy lettering series, several completed images from this ongoing series…

This series of food lettering pieces for food advertising campaigns, titled "Why Not Healthy", was born as a way to talk about healthy eating. I love food, and both cooking and eating out, but I also have so many excuses on why I don't want to cook or eat a healthy veg-filled meal and instead go out for junk food. This lettering series is a way to get all my excuses out, and provide solutions as to why this excuse does not mean I have to eat food that isn't good for me and makes me feel horrible!

Why Not Healthy Excuse #1: There’s Nothing Fresh in the House to Eat.

Why Not Healthy Excuse #2: I have No Energy to Cook a Healthy Meal.

Why Not Healthy Excuse #3: I’m Hungry Now and Delivery Will Be Faster.