12 images from the lettering series Why Not Healthy.

12 images from the lettering series Why Not Healthy.

The Brief: To create a series of food lettering pieces focusing on healthy eating and food advertising campaigns for social media and for food-based lifestyles and products.

Role: Graphic designer and illustrator responsible for concept, design, and implementation of all lettering and illustration.

Tools Used: Procreate app, iPad Pro, Apple pencil.

Final images from the Why Not Healthy lettering series.

Final images from the Why Not Healthy lettering series.

Various process images and sketches from the Why Not Healthy lettering series.

Various process images and sketches from the Why Not Healthy lettering series.