The Brief: To create a series of food lettering pieces focusing on healthy eating and food advertising campaigns for social media and for food-based lifestyles and products.
Role: Graphic designer and illustrator responsible for concept, design, and implementation of all lettering and illustration.
Tools Used: Procreate app, iPad Pro, Apple pencil.
This series of food lettering pieces for food advertising campaigns, titled "Why Not Healthy", was born as a way to talk about healthy eating. I love food, and both cooking and eating out, but I also have so many excuses on why I don't want to cook or eat a healthy veg-filled meal and instead go out for junk food. This lettering series is a way to get all my excuses out, and provide solutions as to why this excuse does not mean I have to eat food that isn't good for me and makes me feel horrible!